Microsoft entices developers this holiday season to build more apps

Microsoft is showing how valuable the Windows platform is as it tells developers that it anticipates roughly $100 million of Windows Store gift cards will be available this holidays for use on Windows, Windows Phone, and Xbox digital content. The company says that during the holiday season, developers will also generate 2.5 times more revenue than during the rest of the year.

Microsoft says of its conversations with game publishers:

“Now when we talk with the top game publishers the conversation is more along the lines of, ‘Hey, let’s collaborate to bring a full portfolio of your games to the platform in the same timeframe,'” says Guggenheimer. “And we’re going to see a wave of those portfolios this holiday. This multi-title approach allows publishers to more quickly gain expertise in developing on the platform and start generating revenue, while allowing our Store to deliver more popular titles to our customers, sooner.”

The company quotes Anatoly Ropotov of Game Insight as saying that games are more popular than any other downloads right now in the Windows Store.

“Windows Store is a pretty open platform that has a lot of space for new developers to come in and find niches and genres others haven’t released. The growth of the platform and its velocity show that it’s not a quick fad, it’s here to stay,” says Ropotov, who attributes the company’s speedy success to investing in Microsoft’s cross-platform tools and monetization resources. “Once we discovered the Stores were coming to Windows, we decided to take some of the in-house C++ games that we had developed on other platforms and add support for Windows Store. We’ve paved this road and created a showcase product of free-to-play games on Windows and Windows Phone that could work for other developers out there.”

And with support for middleware providers like Unity, developers can target multiple platforms to bring in more revenues.

Taking advantage of this, Game Insight’s portfolio of more than 35 games uses a variety of middleware, including Unity. On the Windows and Windows Phone platform, the number of Unity-based titles has increased 10 times in the last year.

Source: Microsoft

Appleโ€™s February 1st Deadline and Xamarin 64-bit Support โ€ช#โ€ŽXamarinโ€ฌ

Starting February 1, 2015, every single new app published on the Apple App Store, including app updates, will have to be compiled using the 64-bit compiler. Why so? Well, it’s basically no more than an Apple recent decision, and you can find more info about that here:

What’s this post about then? Well, about how Xamarin is going to support this change, obviously enough. As I don’t want to steal any word about the post they made on their blogs today, I am leaving you here the link so you can go through it and get a fast update about the topic! ๐Ÿ™‚

Happy reading ๐Ÿ™‚

Windows 10 will come 2015 late summer or early fall!


Some time between August and October we should be seeing the first real consumer release of Windows 10. At least, that’s the word from Kevin Turner, Microsoft’s Chief Operating Officer. Sitting down for the final keynote at the Credit Suisse Annual Technology Conference, saying that they’re shooting for a developer preview in early summer and a consumer release by late summer or early fall.

“The thing I want to tell you about on Windows 10 is in the Windows 10 timeframe, which we plan to talk about the end-user consumer experiences in the early spring, we’ll have a developer preview and be able to talk to that in depth in the early summer timeframe. And then by next late summer and early fall we’ll be able to bring out this particular OS. That’s the current plan of record.”

The key word is “current plan” โ€” Microsoft’s leaving themselves plenty of wiggle room. The Windows 10 Technical Preview has been available for a little while now, but it’s going to be a good several months before it sees a wide release.

Windows Phone Preview for Developers 14219 update is live!

Version 14219 of Windows Phone 8.1.1 update for Preview users is now available

Starting just a few minutes ago at 1 p.m. ET, Microsoft has begun to roll out another OS update for those utilizing the Preview for Developers program.

Heading into Settings and Phone Update, users can tap the Check for Updates button to begin downloading the latest version of Windows Phone 8.1.1. Part of this update should enable Cortana for those in Europe, which was announced this morning. As usual, we also expect some bug fixes and optimizations as well.

The version number of the update is 14219 up from the current 14203 build released a few weeks ago. We will update this article as more information comes in. Stay tuned.