Is Microsoft dropping the “Windows Phone” “Phone”?


The upcoming My Go GoPhone GF47W seems to have dropped the “Phone” part of “Windows Phone” on the back of its case, based on images posted on the recently leaked website.

As one can see from the photo above, taken from a high res collection of images made for retailer use, the logo on the back clearly shows the regular Windows logo, rather than Windows Phone. This is in keeping with previous rumors and reports, combined with our own sources, that indicate Microsoft is slowly ditching the “Windows Phone” label for its mobile OS in order to provide a unified marketing push for Windows on PC, tablets and phones. Indeed, the phasing out of ‘Phone” is already taking place with the recent launch of HTC One for Windows, rather than “Windows Phone.”


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