Microsoft enables universal app pricing in Dev Center


We all know what’s coming tomorrow, and with it should also come the launch of the Windows Phone Store for WP8.1-enabled apps. Over the weekend, Microsoft has tied up some loose ends and has announced that developers are now fully prepared for this week’s insanity with two big changes: the introduction of Universal App pricing and lower pricing options for Windows 8.x apps.

As you may already be aware Windows 8.1 Update and Windows Phone 8.1 introduces Universal Apps, a new type of app which uses a common platform (Windows Runtime) across each operating system so developers can create apps for both without much extra work. Another benefit of Universal Apps is the ability to buy an app on one OS and download it to the other if the developer supports it. For example, you could buy Asphalt 8: Airborne for your Windows tablet and then be able to download it on your Windows Phone for free (but again, that would only happen if Gameloft allowed it).

Talking about this weekend’s changes on the official Building Apps blog, Microsoft’s Bernardo Zamora said that developers can now utilize common pricing across Windows and Windows Phone to make buying one app for multiple operating systems possible. This is also great news for Windows 8.x app publishers because you can now offer your apps at even lower price tiers of $1.49 and $0.99. Microsoft has also made routine adjustments to foreign exchange rates, taxes and market-specific pricing customs and as a result your app pricing may be affected. Zamora advises developers to visit the Dev Center to get a better grasp of these potential changes in markets your app is available in.

Remember devs, you’re going to have a lot of hungry new customers running Windows Phone 8.1 this week so this is a great time to get ahead of the rest of the market.



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